A fresh perspective on SEO for B2B companies
It is no longer about optimizing your website to rank for keywords.
Lot of B2C eCommerce sites the goal is to get the sale done as fast as possible. People look for a product they’re interested in, find it, think about it, add it to their cart (or perhaps wait a day or two), and then decide whether to buy it or not.
A B2B website, especially when it comes to complex and expensive products and services, is much more focused on getting sales leads from a website. Customers won’t order a $25,000 machine or $300,000 medical gloves in a split second, so they’ll gather more information, and probably want to contact a sales rep or product specialist to get more details on the products or services as well.
Search engines can be an excellent resource for driving traffic, but what about leads? Studies show that online search is often the starting point of the buying cycle.
Our Expert team will help you get lead more profit
SEO for B2B: Reasons Why You Can’t Avoid It Anymore
Most of the B2B marketers know the power of SEO but due to lack of time, budget or not able to get right partners where to start. So can a B2B skip SEO? Most likely not, according to these stats:
- 61% of B2B decision-makersstart the decision-making process with a web search.(Demand Gen Report)
- 77% of B2B purchaserssay they won’t even speak to a salesperson until they’ve done their own research. (CEB)
- B2B brands that blog generate 67% more leads per monththan those that don’t. (Social Media B2B)
SEO is becoming the biggest impacts on lead generation and one of the most cost-effective approaches for new lead acquisition. So, it’s time to get off the barrier & choose a result oriented real SEO for more profit.
Modern SEO Strategies Need User Intent Research
Modern understanding of SEO—specifically a concept called “user intent.” User intent is the real meaning behind the keywords people type into a search engine text box.
There are two primary types of user intent:
- Inform: When someone is looking to learn about a topic
- Purchase:When someone is shopping for something described by the keyword
Discovering what your audience really means when they use your keywords is as simple as Googling them. The pages that rank highest for a keyword represents the type of content people are looking for most often when searching that particular keyword. How do we know? Because Google is heavily invested in providing the best user experience and their algorithms are working 24/7/365 to decipher the intent behind every search term.
B2B buyers may also be more likely to include keywords that include “cost” and “price” (i.e. “marketing automation software cost”). And B2B buyers may be made up of more than one person, which can affect purchasing decisions
SEO and Lead Generation
The market is changing and most marketers are aware of it. They are working hard to keep up. it can be difficult to stay on top of all of it if the right approach of SEO has not been chosen.
Start by conducting user intent research on a few of your top keywords in Google. See if the results are what you expected, if not, how can your company’s content get a lead?. But we can help you to get a right customer.