Do you want to make a career in Online Digital Marketing?
We can make you market ready within 6 weeks of RankSparrow Certified Training
Our Digital Marketing Training customised industry proven practical & theoretical approach to web analytics, email marketing, search engine optimization, search engine marketing, advertising and social media marketing. As part of the training, you will create a blog and design the complete online marketing strategy for it. During the project, you will learn how to create online marketing strategies for a business using various techniques. Following are the detailed table of contents of the training:
Table of Contents
Social Media Marketing
Social Media Advertising with Facebook
Search Engine Optimization (SEO)
Search Engine Marketing with Adwords
Measure and Optimize with Google Analytics
1. Web Analytics and Email Marketing: Create your own blog. Learn to promote it through
email marketing and analyze the metrics through Google Analytics.
· Creating a blog
· Creating Google Analytics Account
· Implementing Google Analytics and Real-time Reporting
· Understanding Metrics
· Audience Reports
· Acquisition Reports
· Behaviour Reports
· Conversion Report
· Email Marketing
- Search Engine Optimization: Learn how SEO works and how you can improve the page rank
of your blog by using different SEO tools.
· Importance of Search Engine
· How does a Search Engine Work
· Page Rank
· On Page SEO
· Off Page SEO
- Search, Display, Video & Mobile Marketing: Learn about Google Ad words, paid marketing and mobile marketing.
· Paid Marketing Basics
· Google AdWords
· AdWords Auction
· Bids and Budget
· AdWords Account Structure
· Display Advertising
· YouTube Marketing
· Mobile Marketing
- Social Media Marketing: Learn inbound marketing and social media marketing. Promote
your blog on Facebook and other social mediums.
· Inbound Marketing
· Facebook Marketing
· Twitter Marketing
· LinkedIn Marketing
· Quora, Pinterest, and Instagram
· ROI in Social Media
· Social Listening
and a lot more ….as
What is SEO?
Introduction to SERP
What are search engines?
How search engines work
Major functions of a search engine
What are keywords?
Different types of keywords
Google keyword planner tool
Keywords research process
Understanding keywords mix
Google Operator: So that you can find anything on the web
On page optimization
What are primary keywords, secondary keywords, and tertiary keywords?
Content optimization & planning
Understanding your audience for content planning
What is the difference between keywords stuffing & keyword placement
Meta tags creation
Creating Webpage in HTML
Using google webmasters tool & website verification
Sitemap creation & submission in website & webmasters
How to write an optimized content
How to write a content for article, blog and press release
Off Page optimization
What is Domain Authority?
How to increase Domain Authority
What are backlinks?
Types of backlinks
What is link building?
Types of link building
Do’s and Dont’s of link building
Link building strategies for your business
Easy link acquisition techniques
Google places optimization
Using H card
Top tools for SEO
Monitoring SEO process
Preparing SEO reports
How to create SEO Strategy for your business
What is link juice?
Importance of domain and page authority
How to optimize exact keywords for your business
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?
How to save your site from Google Panda, Penguin and EMD Update
How to recover your site from Panda, Penguin and EMD